A SEMIOTIC ANALYSIS OF PUBLIC SERVICE ADVERTISEMENTS

##plugins.themes.academic_pro.article.sidebar##

Published Apr 30, 2022
https://doi.org/10.51715/husocpument.v2i2.113
Download
PDF
Statistic
views: 758 times
Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Management

##plugins.themes.academic_pro.article.main##

Ni Made Sri Wahyuni
a:1:{s:5:"en_US";s:43:"I Komang Sulatra dan Desak Putu Eka Pratiwi";}
I Komang Sulatra
English study program, Faculty of foreign languages, Mahasaraswati Denpasar University
Desak Putu Eka Pratiwi
English study program, Faculty of foreign languages, Mahasaraswati Denpasar University

Abstract

This study aimed to find out and to describe the meaning of the verbal and visual signs in public service advertisements. The data were taken from the internet, which have included the verbal and visual signs. There were two theories applied in this study.  The theory of Semiotics proposed by Saussure (1983) and the theory of meaning by Leech (1981). The process of collecting data was observation method. Through the analysis it was found that verbal and visual signs have important rules to make attractive and good advertisement. In term of verbal sign, these advertisements consist of the text which has an excellent word choice to attract the reader’s interests. Meanwhile, from the visual sign, these advertisements represent unique picture which is to support verbal sign in order to make it easier for reader to understand the context of an advertisement. Overall, the use of verbal and visual sign in the advertisement is really important to share the message of the advertisement and also to attract the readers’ attention.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

  1. Ashrama, Dita Virdayanti, “Semiotic Analysis in The Body Shop Advertisement”. Thesis. English Study Program, Faculty Of Foreign Languages, Mahasaraswati Denpasar University, 2019.
  2. Asih, Diah Wahyu, “A Semiotic Analysis of the Advertisement of Bukalapak compared to Tokopedia and Elevenia”. Thesis. Semarang: English Department, Diponegoro University. 2016.
  3. Chandler, Daniel, Semiotic for Beginners, 2020, http://visual-memory.co.uk/daniel/Documents/S4B/, retrieved August 3, 2021.
  4. Leech, Geoffrey. Semantics: The Study of Meaning, Penguin Books. London, p.9-19, 1974.
  5. Risaldi, Putu Mia, “A Semiotic Analysis of Awarta Nusa Dua Luxury Villas and Spa Advertisement Found in Now! Bali Magazine!”. Thesis. English Study Program, Faculty Of Foreign Languages, Mahasaraswati Denpasar University, 2017.
  6. Saussure, Ferdinand de. Theory of Signified and Signifier, McGraw-Hill Book Company, Geneva. P. 67, 1983.
  7. Sena. I Putu Adi, Netra. I Made & Mulyawan. I Wayan. “The Analysis of Verbal and Visual Sign of Adidas Advertisement”. Humanis Journal, vol 17(1), pp. 104-111.2016.
  8. Sutariani. Ni Made, Putri. IGA Vina Widiadnya & Ariyaningsih. Ni Nyoman Deni. “Emotive Function Used in L’oreal Paris Advertisements”. Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT), vol. 1(3), pp. 93-100. 2021
  9. Wikipedia. Public Service Announcement, https://en.wikipedia.org/wiki/Public_service announcement , 2020, retrieved January 14, 2020.
  10. Wikipedia, Earth. https://simple.wikipedia.org/wiki/Earth, 2020, retrieved June 18, 2020.