SEMIOTIC VERBAL AND VISUAL SIGN FOUND IN KUTA FIVE STAR HOTELS ADVERTISEMENTS

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Published Apr 30, 2022
https://doi.org/10.51715/husocpument.v2i2.115
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Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Management

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Karminova Anggela
a:1:{s:5:"en_US";s:31:"Masaraswati Denpasar University";}
Ni Wayan Suastini
Universitas Mahasaraswati Denpasar
I Wayan Juniartha
Universitas Mahasaraswati Denpasar

Abstract

This study concerned on finding out the messages carried by both verbal and nonverbal signs in Kuta five star hotel advertisements. The data were taken from internet. The data were collected by observation method. The collected data were analyzed by qualitative method using theory of semiotics from Saussure (cited in Chandler 2001), the theory of meaning by from Barthes (1967), and theory color term from Cerrato (2012). The message is presented in formal and informal way. Our findings show first, the verbal signs that appear have connotative and denotative meanings can provide meaningful messages to the reader. Second, the visual signs that appear show several images and colors that have various meanings according to the context behind the advertisement.

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