THE MEANING OF SIGNS IN WI-FI INTERNET ADVERTISEMENT

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Published Apr 30, 2022
https://doi.org/10.51715/husocpument.v2i2.99
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Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Management

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I Gusti Putu Mahardika Putra
3English Department, Faculty of Foreign Languages, Mahasaraswati Denpasar University
Komang Dian Puspita Candra
English Department, Faculty of Foreign Languages, Mahasaraswati Denpasar University
I Wayan Juniartha
3English Department, Faculty of Foreign Languages, Mahasaraswati Denpasar University

Abstract

The researchers are tried to identify the meaning of sign in Wi-Fi Internet advertisement. The data of this study used selected Wi-Fi Internet advertisement from internet. Observation method was conducted in collecting the data through documentation and note-taking technique. The data were analysed qualitatively used theory of meaning proposed by Barthes (1967) and supported theory from Weirzbicka (1996) to identify the meaning of sign in Wi-Fi Internet advertisement. The researchers found two meaning of Wi-Fi Internet Advertisement namely denotative and connotative meaning. The advertiser used denotative and connotative meaning to give information about the product and attract the customer to use the product.

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